Dive into Your Music Channels and See Where Your Audience Is

Urska Jaksa

Sep 18, 2020

Using these sections, you'll be able to:

👀 See where your listeners are coming from and use the knowledge when planning your promotion campaigns, gigs, and tours.

📖 Keep track of your appearances on music charts globally and in specific countries or adjust your activities to get there.

🔗 Look for connections between the top-performing tracks on YouTube and Shazam and learn from them.

We've customized these instructions for artists and their teams. If you're a label executive, A&R, promotor, or work in another field of the music industry, look here for a tailored guide.

Let's get specific.

#1 Monthly Audience Map

Here you’ll see your listener and video view distribution across countries.

❓ HOW TO USE IT: See where most of your listeners come from and use this knowledge when planning your promotion campaigns, gigs, and tours.

Not every channel has the same following in every country. In the example of British Indie Pop/Rock band Glass Animals (who we’re going to use as a reference throughout the article), we see that most of their monthly Spotify listeners (1.7M) come from the USA, followed by Australia and Great Britain. If you change the sorting to monthly YouTube views, the USA still leads (with 5M), but is followed by Brazil with almost 0.5M monthly views.

You can also learn more about each market by checking in-depth info in Country analytics (click the "ANALYTICS" button in the Viberate home page navigation bar and search for the country you want to explore). If you haven't selected your plan yet, it will take you to a page where you can learn everything about it and choose the right option for you. And this article will help you do your market research: 

📌 Learn from the Music Markets and Get Ahead

#2 Music Chart Appearances 

This section tells you the number of times you’ve appeared on charts across music channels, and which tracks were the most popular.

❓ HOW TO USE IT: Keep an overview of the tracks that have achieved high popularity globally or per country.Music charts let people know what's popular and often also what they should listen to, while also indicating to music professionals that your music has the potential for generating attention. 

In the case below we sorted the tracks by “Time on Chart”. We see that “Heat Waves” is the track that spent the longest time charted – it spent 118 days on the Australian Shazam music chart. Glass Animals’ tracks have the most appearances on Shazam music charts, while they were also charted on Spotify once and on Deezer 12 times. We could also sort the tracks by current rank, peak, and peak date.

Don't be discouraged! Getting high on global charts is generally reserved for big, well-established artists. Look at the tip below instead.

TIPS:

✔️ Set your positioning on the charts as a goal and adjust your long-term activities to get there. Incorporate your music in your social media content, use your albums and tracks as hashtags, engage your fans, and reach out to the potential channels that can help you promote your music.

#3 YouTube & Shazam Overview

Check your overall performance on YouTube and Shazam and your top-performing videos and tracks.

❓ HOW TO USE IT: Find the connections between the top-performing tracks. Do they have something in common: genre, beat, specific promotion, etc.? Use this as a learning moment for the future.

Let’s look at an example. You can sort your tracks by all-time views, 30-day views (like we did below), and 7-day views. At the time of writing, “Heat Waves” was the most popular track, as it got the highest number of views in the last 30 and 7 days, while “Youth”, their track with the most all-time views, was still getting a decent amount of views.

The tips for optimizing your performance are basically the same as for the music charts listed above: learn from successful cases and promote your tracks wisely.

Also, check if your Music Channel Performance indicator in the Career Health section is in the "poor", "fair", or "good" area. It measures the activity you got on YouTube, Spotify, Deezer, Shazam, and SoundCloud, and compares your performance with the artists in the same subgenre who rank close to you. It depends on the sections above but also on your fanbase growth and engagement. You’ll learn about the latter sections here:

📌Study Your Fanbase and See How Your Content's Working

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