How to Check Your TikTok Analytics for Music Success

Matic Magister

Dec 17, 2024

As a music professional, understanding the performance of your content on TikTok is essential to growing your fanbase and connecting with your audience. The platform has become a powerful tool for musicians to promote their tracks, connect with fans, and build their brand. Whether you’re an emerging artist or an established name, analyzing your TikTok stats is crucial to making data-driven decisions that can elevate your strategy.

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In this article, we’ll guide you through the steps of how to access your TikTok stats directly through the app, followed by how you can gain deeper insights with Viberate’s TikTok Analytics for musicians.

Step 1: Switch to a Pro Account

The first step in accessing your TikTok analytics is switching to a Pro Account. TikTok’s Pro Account gives you access to a range of insights that are unavailable on standard accounts. Here’s how to do it:

• Go to Your Profile: Open the TikTok app and go to your profile.
• Open Settings: Tap the three dots (or lines) in the top-right corner of the screen.
• Manage Account: Select “Manage Account.”
• Switch to Pro Account: Tap on “Switch to Pro Account” and choose the category that best fits your profile (such as “Creator” or “Business”).

Once you've switched to a Pro Account, you’ll be able to start tracking your analytics.

Step 2: Access Your Analytics

Once your TikTok account is set up as a Pro Account, you can access your analytics at any time. Follow these steps to find the data that’s most relevant to you:

• Open Settings Again: Tap the three dots (or lines) in the top-right corner.
• Go to Creator Tools: From the menu, select “Creator Tools.”
• Tap on Analytics: Finally, tap on “Analytics” to enter the analytics section of your account.

TikTok’s analytics dashboard gives you a comprehensive look at how your videos are performing and how your audience is engaging with your content.

Step 3: Understanding the Analytics Dashboard

The Analytics section is divided into three main tabs: Overview, Content, and Followers. Each of these sections provides valuable data to help you understand your performance.

Overview

The Overview tab gives you a snapshot of your account’s performance over a set period. Here, you’ll find the following metrics:

• Total Video Views: The total number of views your videos have received.
• Profile Views: The number of times your profile has been viewed.
• Follower Growth: The number of new followers you’ve gained during the time period.

Content

The Content tab offers detailed metrics on the performance of each video you post. You can track:

• Video Views: How many people watched your video.
• Likes, Comments, Shares: Engagement metrics that show how well your audience is interacting with your content.
• Engagement Rate: A calculation of the total engagement (likes, comments, shares) relative to the number of views.

Followers

The Followers tab shows insights into your audience’s demographics. You can view:

• Age: The age range of your followers.
• Gender: The gender breakdown of your followers.
• Location: The countries and regions where your followers are based.
• Active Times: The times of day when your followers are most active on TikTok.

Step 4: Choose Your Time Range

TikTok gives you the flexibility to analyze your performance over different timeframes. You can adjust the time range in the analytics section, which helps you track your progress over a period that makes sense for your goals. The available options are:

• Last 7 Days
• Last 28 Days
• Custom Range

This feature is essential for tracking how your performance changes over time, whether you’re looking at short-term bursts of activity or long-term trends.

Step 5: Track Engagement Metrics

Engagement is a key indicator of how well your content is resonating with your audience. In the Content tab, you can monitor:

• Video Views: The number of times your videos have been viewed.
• Likes: The total number of likes each video has received.
• Comments: How many comments your videos have generated.
• Shares: The number of times your videos have been shared.
• Engagement Rate: The overall engagement level, calculated as a percentage of total interactions divided by views.

By tracking these metrics, you can see what type of content is working best and which videos have the highest levels of engagement.

How to See Your TikTok Insights with Viberate

While TikTok’s native analytics offer a good starting point, they may not provide the depth of insight you need to fully optimize your content strategy. If you’re a music professional looking for more advanced and in-depth analytics, Viberate’s TikTok Analytics is the perfect tool for you.

Viberate’s TikTok Insights: Unlock Advanced Insights

With Viberate, you can go beyond basic TikTok metrics and gain comprehensive insights into your own TikTok performance or that of any artist. Here’s how Viberate can take your TikTok analysis to the next level:

Analyze an Artist’s TikTok Performance

Viberate tracks the performance of over 11 million artists on TikTok, offering insights into:

• Fanbase Evolution: Track how your or your artist's fanbase is growing over time.
• Demographics and Geo-Location: Gain a deeper understanding of your audience by analyzing their age, gender, location, and active times.
• Content Performance: See which videos are performing best and analyze engagement metrics for each post.
• Industry Mentions: Discover which industry entities have mentioned you or your artist on TikTok.

All TikTok Stats in One Place

Viberate brings all TikTok metrics together in one user-friendly platform. You can track:

• Fanbase Growth: Monitor how your TikTok followers are growing and compare your numbers to industry averages.
• Engagement Metrics: Keep an eye on your video views, likes, comments, shares, and engagement rates, all in one place.
• Content Performance: Identify top-performing content across different time periods and analyze which posts resonated most with your audience.

TikTok Followers Tracker

Viberate provides a TikTok Followers Tracker that offers a complete overview of your followers’ growth over the past year. This feature allows you to compare growth over different time periods, giving you valuable context to your performance. For example, you can compare your growth in the last 3 months with the previous 3-month period to identify trends and shifts.

Audience Geolocation

Understanding where your followers are located is crucial for any promotional strategy. Viberate’s analytics show you the countries and regions where your TikTok followers are coming from. This insight helps you plan targeted marketing campaigns and create localized content that resonates with your audience.

Identify Top-Performing Content

Viberate allows you to analyze your top-performing videos and see which content is getting the most attention. You can look at content performance over various timeframes and gain insight into what your audience enjoys most. You can also track mentions of your music by other industry players on TikTok, which helps you understand your reach and influence.

Discover Trending Artists with TikTok Data

Viberate’s Artist Chart feature lets you discover trending artists based on their TikTok performance. You can filter by genre, country, and other criteria to identify emerging talent. This feature is ideal for A&R professionals, booking agents, and anyone in the music industry who wants to stay ahead of the curve.

Conclusion

Analyzing your TikTok stats is a crucial part of any music professional’s digital strategy. By following the steps outlined above, you can easily access TikTok’s native analytics and gain insight into your performance. However, for more in-depth data and advanced features, Viberate’s TikTok Analytics offers a powerful tool to track everything from fanbase growth to content performance and audience demographics.

If you want true, actionable insights into your TikTok performance, with Viberate is the next step for any serious music professional. With Viberate’s analytics, you can tailor your content, connect with your audience, and ultimately grow your TikTok presence in a way that’s backed by data.