Innovative Methods for Indie Musicians to Maximize Reach

Kristian Gorenc Z

Feb 3, 2025

These days, it’s become much easier to get discovered thanks to the online world. Alas, this also means there is more competition vying to become the next star discovered through social media, like Jack Harlow or Tyla.

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But, there are some ways you can elevate your chances beyond just posting yourself singing on platforms like TikTok.

Collaborating with Unexpected Markets

here are many conventional options one can explore as an indie musician. However, sometimes tapping into more niche markets can actually give you the edge you need to succeed.

 hink about this: you’ll have much less competition, which is crucial when you’re starting out, but still a decent level of visibility. But let’s use an example to help you picture this better.

For instance, you could try and collaborate with an online casino. Of course, you may be wondering at this point how this would work.

If you peruse the best gambling sites, one thing you’ll quickly notice is the hard work put into making the available games as immersive as possible. These gambling sites go beyond simply providing hyper-realistic digitized casino games.

Most of the games that are offered also rely heavily on their aural aspects. This is achieved with added background songs and sounds that replicate how the analog variant would sound.

For instance, if you take a look at some Christmas-themed slots, you’ll notice the lovely soundtracks that elevate the relevant motifs. The fun jingles help players get into the holiday spirit, providing a more well-rounded experience.

As such, if you reach out to an online casino and manage to get into an agreement with them, users who play the games will automatically also get to enjoy your music. Just make sure that you consider carefully which song would fit them best.

The majority of the games found on such platforms tend to be fast-paced, like the aforementioned slots. This means you’d have a better chance of success by offering them something more upbeat.

Alternatively, this could be done through some form of cross-promotion. You could craft a song that is meant for the online casino brand.

In turn, they could share this on their socials, benefitting both of you. They get fresh new content and you get more people who now have their eyes, or should we say ears, on you.

 f this collaboration ends up being fruitful to you both, you could even end up expanding beyond simply crafting music for them. Online casinos often provide games themed around pop culture.

One example of this is the Battle Ops slot, which draws inspiration from the popular FPS genre. So, as you rise in popularity, they could make a music-themed one related to your music specifically.

Of course, this is just one example of a niche you could collaborate with to achieve more visibility. Consider other partnerships like with local businesses or even smaller brands that are also trying to grow their user base.

Utilizing Online Analytic Tools

Social media is incredibly powerful when it comes to ensuring your music gets out there. This is especially true when you’re starting from scratch and simply don’t have the budget for proper marketing.

But as we mentioned at the beginning, just posting your songs online isn’t quite enough. Of course, you could consider hopping on the latest trends, and this is something that can be quite helpful.

However, without being well-informed, you could end up wasting a lot of time. As a musician, you may not have the digital marketing knowledge necessary to ensure you maximize your reach.

This is where analytics tools can come in to help boost your engagement. These will provide you with invaluable insights as to how your posts are doing.

Using this data, you can then understand better what strategies you should implement to improve future posts. As an example, you’ll be able to note what your key demographics are.

Armed with these details, you could understand better which channels you should focus on. If your demographic is younger, then TikTok would be a safe bet, while older generations may prefer YouTube or Facebook.

The Power of Live Streaming

Concerts and live tours tend to be major money-makers for musicians like Taylor Swift. This is chiefly due to the fact that streaming doesn’t tend to be quite as profitable as one may expect it to be.

Of course, you can’t be expected to have the fan base needed as an indie artist to be able to sell out even a smaller venue. However, what you can do is live stream and provide mini online concerts.

While at the start, people will probably only hop on by accident, in time, you will find your audience. Then, the algorithm of the streaming platform of your choice will do the work for you and connect you with the right people.

Apart from performing live, you could also use this chance to connect with your audience. Most of the time, there will be a live chat where they can comment and ask questions.

Take the time to answer their questions and show your appreciation toward them. Ultimately, with a lot of hard work and a pinch of luck, you could end up becoming a superstar by trying out this strategy along with the aforementioned ones.