Snoop Dogg’s Paris Olympics Impact on His Music Career

Kristian Gorenc Z

Aug 20, 2024

Snoop Dogg, an icon in the music industry, made waves at the Paris 2024 Olympics in ways that went beyond just his musical performances. From serving as an Olympic correspondent to carrying the torch, Snoop’s presence added a unique cultural touch to the Games. This article explores the highlights of Snoop Dogg's involvement in the Paris Olympics, and how it significantly impacted his music career.

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Snoop Dogg: The Olympic Correspondent Who Redefined Sports Commentary

One of the most talked-about aspects of Snoop Dogg’s presence at the Paris 2024 Olympics was his role as a special correspondent for NBC. Known for his laid-back yet humorous style, Snoop provided commentary on events like equestrian, gymnastics, and beach volleyball. His approach was far from the traditional sports commentary, infusing each segment with his trademark humor and wit.

This unconventional style resonated with a broad audience, making Olympic events more accessible and entertaining to viewers who might not typically tune in to sports broadcasts. Snoop’s commentary quickly became a viral sensation, further expanding his reach and reinforcing his status as a cultural icon who can effortlessly cross into different domains.

A Historic Moment: Snoop Dogg as an Olympic Torchbearer

Another landmark moment for Snoop Dogg at the Paris 2024 Olympics was his role as a torchbearer during the opening ceremony. Snoop became the first rapper from the West Coast to carry the Olympic torch, making history on the global stage. His West Coast flair brought a unique flavor to the ceremony, symbolizing the global influence of hip-hop culture.

This moment was widely shared across social media, becoming an iconic image of the Games. Snoop’s involvement as a torchbearer wasn’t just a ceremonial act—it was a testament to the cultural significance and reach of his brand, further solidifying his influence beyond the music industry.

Bringing Los Angeles to Paris: Snoop Dogg’s Performance at the Closing Ceremony

Snoop Dogg’s impact at the Olympics wasn’t limited to commentary and symbolic gestures. He played a pivotal role in the closing ceremony, performing live from Venice Beach, Los Angeles, as part of the handover to the LA 2028 Games. Joined by Dr. Dre, Snoop delivered electrifying performances of his hits like "Drop It Like It's Hot" and "The Next Episode." This performance not only entertained the global audience but also set the stage for the LA 2028 Games.

By bridging the Paris Games with the upcoming LA 2028 Games, Snoop's performance highlighted the cultural and musical vibrancy of Los Angeles, generating excitement and anticipation for the next Olympics.

Elevating Olympic Breaking: Snoop Dogg's Influence at La Concorde

The Paris 2024 Olympics marked the debut of breaking as an official Olympic sport, and Snoop Dogg was there to celebrate this milestone. His presence at La Concorde, where the breaking competitions were held, brought additional excitement to the event. As a pioneer in the hip-hop scene, Snoop’s endorsement of breaking on the Olympic stage elevated the sport's status and introduced it to a broader audience.

Snoop’s involvement was instrumental in showcasing the cultural significance of breaking, while also reinforcing his role as a multifaceted artist who continues to influence various aspects of entertainment.

The Impact on Snoop Dogg’s Music Career: A Surge in Popularity

While Snoop Dogg’s presence at the Paris 2024 Olympics was a cultural highlight, it also had a significant impact on his music career. The exposure and engagement from the Olympics translated directly into measurable growth across multiple platforms, as evidenced by Viberate's music analytics.

Spotify Streams

Snoop Dogg’s music saw a remarkable 17.6% increase in Spotify streams, reaching a total of 345.1 million. This spike is a clear indication that his Olympic presence not only entertained viewers but also drove them to revisit and stream his extensive catalog of hits.

Instagram Follower Growth

Snoop experienced an incredible surge in his Instagram following, growing by 1.6 million followers, a staggering 2608.1% increase in just one month. This growth highlights how his unique presence at the Olympics resonated with a global audience, turning viewers into engaged followers eager to connect with him on social media.

YouTube Video Views

Snoop Dogg’s YouTube channel also reaped the benefits of his Olympic exposure, with his videos accumulating 79.7 million views over the month. This uptick in viewership demonstrates the renewed interest in his music and videos, spurred by his Olympic appearances.

TikTok Follower Growth

On TikTok, Snoop Dogg gained 500,000 new followers, marking a 400% growth in just one month. This surge reflects his appeal to TikTok’s younger demographic, who found his Olympic performances and unique persona particularly engaging.

Conclusion: Snoop Dogg’s Olympic Legacy

Snoop Dogg's involvement in the Paris 2024 Olympics was a multifaceted success that transcended the usual boundaries of music and sports. His commentary, historic torch-bearing moment, and performances not only brought entertainment to the global audience but also significantly boosted his music career. The measurable growth in his streaming numbers, social media followers, and video views illustrates the powerful intersection of music, culture, and global events. Snoop Dogg’s legacy from the Paris 2024 Olympics highlights his role as a cultural ambassador who continues to redefine what it means to be an entertainer on the world stage.